Education or Training Video Making

In the evolving landscape of multimedia technology at present, videos are not confined to entertainment anymore. These days, videos are fast replacing other sources of education, including books, as an important medium of learning and enlightenment for people around the globe.

If you have ever wished to be the proud owner of educational videos but the cost factor and attention to detail has kept you from translating the idea into reality for a long time, you can still make your dream come true. The companies linked to training video production in Bangalore can help you in getting the job done with finesse.

                     

Hacks to Make Engaging Training Videos

Have you seen educational videos on YouTube or any other website on the internet? Apart from being informative, they are made in a way to benefit both instructors and learners alike. While an instructor can shoot such video from any location at any time, learners can watch and learn their lessons from them with similar flexibilities.

If you wish to try it on your own, here is a list of some key points you need to bear in mind.

Connect with your target audience

As a standard rule, the experts who belong to education video making company in Bangalore strongly recommend that you should know who your target audience is and speak to your target population using the appropriate language so you are able to connect with them in a better way. Plus, your appearance should also fit with the expectations of your learners. All these things matter as your target leaning population will not take more than a few seconds’ or minutes’ time to find out whether or not you will be able to meet their expectations.

Prepare yourself in advance

You can either speak on your own or do so from a script. In the case of the former, make sure that you are confident enough to not face any interruption. No matter whichever option you choose, it is imperative that you do a shadow preparation for at least 5-10 times before creating your video. Experts associated with training animated video making in Bangalore term it as one of the vital elements of giving a professional touch to educational videos.

Keep it simple and short

Interestingly, short videos attract the attention of learners more readily than the longer ones. What is the reason for it? Well, if the version of specialists pertaining to education animated video production in Bangalore is anything to go by, every learner wants to learn things in quick time and long videos give them an impression that there’s more in the video than what they are looking for. Ideally, videos that last between 9-20 minutes are more popular among learners than the ones that exceed that duration.

So, there you go – by following and mastering the aforementioned tips, you can improve the chances of drawing the attention of your target learners and be popular among them in quick time. If you are not sure how to go about it, consider getting professional assistance instead.

Cartoon Animation Studio in Bangalore, India

Looking for an animated video of the highest quality for your company? If yes, the selection of an appropriate production studio is one of the crucial decisions that you need to make in this regard. For those who are into cartoon animation, getting it right can be the difference between sealing or breaking the deal.

Because cartoon animation is something which demands a lot of attention to detail, you may want to employ the best professionals in the business for the purpose. A cartoon animation studio in Bangalore can be of great assistance in this regard.

Key considerations for choosing the right studio for cartoon animation making in Bangalore

If you wish to evaluate the quality of a cartoon studio, the wise thing to do is ask them to provide you with a portfolio of videos that they have done so far. This will allow you to find out if their videos establish a bond or coherence between the requirements of a brand and its viewers. When you go through the samples of a company, do not forget to pay attention to the details of their work.

Additionally, also make a point of taking the following points into consideration to come up with an important decision regarding whether you would like to choose an animation company in Bangalore or not.

The Animation: Ascertain it on your own that the videos are clear with comprehensible graphics and pleasing design. For motion graphics, it is imperative that you choose only those drawings that are both attractive and modern.

The Voiceover: If possible, go for only those voiceovers that involve the voice of a professional speaker who reflects the right command of tone for a particular genre.

Communication and Customer Service: Even as you come across a company with good products at an affordable price tag, make sure that it is equally good in terms of communication and customer service to get an amicable solution to various product or service related issues.

Authentic Reviews: You can learn a lot about the quality of services offered by a company by virtue of the reviews of its previous clients and customers. When you do so, beware of fake reviews. Only go for the ones that are posted on credible websites.

Coherence and Responsibility: One of the highlights of a genuine company is that its staff members would know a thing or two about being responsible and handle desperate requests. The staff members of such companies would not hesitate in making positive recommendations and apprise its clients of what it can or cannot do depending on the deadline and requirements of clients.

Cost-effectiveness: Companies offer different rate plans to clients based on the needs of the latter. Before you make a final call in choosing the services or package of one company over the other, do not forget to consider your budget and affordability.

By making the aforementioned considerations while choosing an animation studio or an animation video production studio – Bangalore, India, you can rest assured that you will never go wrong with your choice.

Everything You Need to Know About Video Marketing to Promote Your Business

Startups are initiators of new business ideas, creativity and innovation. When you start a new venture, firstly you need a convincing idea and resources to implement that idea. It is also important to convince people about the idea which you think is sure success. How? Who are those people you need to convince? They may be potential investors, stakeholders, financial lenders, public, investors, partners or clients. Mere recitation of objectives may not appeal to people. 

A neatly organized presentation would do the job in many cases. However have you considered creating an explainer video about your business? The advantages of it are undeniable in making others get a feel of your idea/business plan. Let’s look at some facts that support the idea of video marketing and explain why startups should resort to it. 

• Online videos are very popular and have millions of viewers every day
• Videos attract more viewers than written content
• The influence power is high with videos
• They are easier to understand with motions, images etc
• Help to create a strong online presence quickly

Video Marketing – A Startup’s Secret Strategy to Quick Success 

Creating a video is a part of nurturing the idea of the startup. Today we are living in an era of digital marketing, and it catches wide attention. During the early stages of marketing a startup, making a video is an excellent idea for promotion. It can be an effective source of brand marketing and relationship building. It is imperative to understand that a great business idea does not win alone. The presentation of that idea matters the most and helps to convert into action. So what do startups need? It is the creativity to present that idea with the help of video marketing. It starts from creating a video, promoting it for customer engagement, feedback and relationship building. Creating a video is not rocket science. Brilliant ideas and methods are available to create a wonderful video and attract people. For that, you need to partner with a good Video Production firm who can translate your idea into digital-reality and help spread the word quickly.

Different Kinds of Videos to Promote Startups and other Businesses– 2D Animation Videos

2D animation is one of the most traditional methods of animation where character movement is basically created in two dimensions. Here, images are manipulated and can move left, right, up and down. Basically, they are made on a flat background generally with the use of line art. However the objects can only move along X-axis or Y-axis. In contrast to 3D animation, they do not move away or towards the viewers. It requires specialized artistic experience, creativity and technological skills to create amazing 2D animated content. It basically focuses on creating interesting characters, backgrounds, and storyboards in any two-dimensional artistic environment to narrate a story or inform the audience. 2D animation has all gone digital and is created effectively with software such as Adobe Photoshop, After Effects, Flash, Encore etc.

• 2.5 D Animation Videos

2.5D animation basically means to move 2D objects in a 3D environment. It is a clever way of making two-dimensional objects appear as three-dimensional. When shadows are added to 2D objects or a 2D ball is turned fluidly, it generally appears as 2.5D animation; here a three-dimensional environment is being created around a two-dimensional object. Professionals add excellent motion elements with shadows to showcase an ingenious way of giving a three-dimensional feel to the animated video. It generally enhances the videos and motion elements that ask for more investment of time and money. Developers use Adobe After Effects to create wonderful motion elements of 2D objects in 3D environments.For a start up video, 2.5D animations can add value to the subject and create a powerful impact on the audience. 2.5D animations always have a fresh look because of their rarity in the market, as in very few production companies generate 2.5D animated content.

These animations always create confusion about depth in the mind of the viewer which adds interactivity due to its odd and different nature. 2.5D Animations are created in 3D software like Maya, 3ds Max and Cinema4d and then rendered in Toon style to achieve the final result. For someone trying to launch a media campaign, creating an Advertisement with 2.5D animation can always add an edge of uniqueness to your product/company. The only thing to be aware is that 2.5D animations can only be executed by an artist with a good amount of experience in the field of animation; thus the costs are more than 2D animation or Typography in general. - See more at: http://vfxindia.in/2014/05/13/types-of-explainer-videos/#sthash.RhPfqIuI.dpuf

• 3D Animation Videos

3D animation is the most recent and widely used kind of animation currently in the marketing world. 3D animation is animating objects in 3D space just like in the real world thus achieving the interactivity that other means cannot. 3D animation is widely used and opted for every other pipeline because of its fidelity and its non-destructive workflow. Big companies often and mostly always opt for 3D animation because if done properly it can turn out to be the most reliable form of marketing for any product in the world. This type animation is best for Titling in Studio ventures and even brand name based marketing. Product mock-ups are the specialty of 3D animation and it helps to view the dimensions of the product to the viewer/consumers in real-world perspective. The best example for 3D animations utilized for marketing is food products. The only type of animation that is capable of making anything look tasty and attractive as well as being beautiful and animated at the same time is 3D animation. The software typically used for 3D animation are Maya, 3ds Max, Cinema4d, Blender and Softimage XSI. For new startups, 3D animation can cost you a little more but if the budget permits, it could surely be the best way to move forward live action.

• Live Action Videos

Live Action Advertising or Live Action VFX is the way to go when you think your product or company needs real life characters to have a dialogue with the audience or when a real action scene is best to describe your interaction. This type is the most used type of video worldwide for marketing due its simplicity. The only downside for this type of advertisement is that the Live Action VFX needs a full-fledged studio for proper production. Thus the cost will bump higher because the amount of people involved will be more and thus the client should be extremely sure about his product of what he is trying achieve. Live Action shots generally take a lot of time as well because there are a lot of things to consider such as pre-planning and story boarding. Script and dialogue will have to be spot on to invoke the right of emotion; and the VFX has to seem real in order to make it believable, which generally cause the main problems and thus create time delay.

These animations always create confusion about depth in the mind of the viewer which adds interactivity due to its odd and different nature. 2.5D Animations are created in 3D software like Maya, 3ds Max and Cinema4d and then rendered in Toon style to achieve the final result. For someone trying to launch a media campaign, creating an Advertisement with 2.5D animation can always add an edge of uniqueness to your product/company. The only thing to be aware is that 2.5D animations can only be executed by an artist with a good amount of experience in the field of animation; thus the costs are more than 2D animation or Typography in general. - See more at: http://vfxindia.in/2014/05/13/types-of-explainer-videos/#sthash.RhPfqIuI.dpuf - See more at: http://vfxindia.in/2014/05/13/types-of-explainer-videos/#sthash.0Yie9X0v.dpuf

• Whiteboard Videos

Whiteboard Marketing is a kind of video marketing medium which is generally used for something that has a message in it. The Whiteboard artists generally portray their idea in stop motion. Stop motion is a technique of doing animation by capturing each and every frame. Whiteboard animation is always welcomed in the presentation environment. Whiteboard animations always have a professional touch in them and are often used by companies with an initiative towards the society. These types of animations are not costly to make– generally two or three or maybe even a single experienced artist can do it in a very less time frame. Online freelancers are generally contacted for such kinds of animation as there is an individual skill involved in mastering such a technique. A whiteboard video is generally done shooting live action frames with or without the actor’s hand in it, but there are software that can replicate the form. The software generally used to do such stop motion sketchy look typos are Flash and After Effects. The process of whiteboard marketing is highly recommended to a company that has an initiative or maybe wants the viewer to understand something about what’s going on in a particular topic.

• Kinetic Typography Videos

The process of kinetic typography is used to show animations with text in a beautifully fluid manner. Typography can be used on a wide variety of advertisements. The basic idea of typography is to sync the Text with the Voice over behind it to result in an exceptional looking Motion Graphics result. Typography is a traditional art form since the Chinese revolution to trick the viewer in the seductive form of alphabets. This type of art is generally used when we have to make something absolutely clear in someone’s mind. The factor of originality has died in the past because of the overuse of the technique but it is used because of its simplicity. There are many websites offering thousands of templates on typography which makes it very easy for startups to choose whatever they like and complete their advertising needs by themselves having little or no knowledge of the software. Typography is generally done by software like After Effects. These animations don’t take too much time to be made and can be easily done by a single artist; thus it is inexpensive for start ups.

• Animated Screencast Videos

Basically, Screen cast is a process of digital video recording capturing the actions displayed on the monitor. It is a process of capturing the actions taking place on the monitor. Animated Screen cast generally has voice over narrations that explain the actions being performed. It is one of the easiest methods used to explain game tutorials, software tutorials, product demonstrations, website features, or how to use operating systems. To perform an Animated Screen cast, the techniques involve video capturing software and specially a microphone. The software can be a desktop application or also a web-based service that would capture and synchronize the actions with the audio file to develop a video. It will be developed in a format which is compatible and can be shared. The process can be done by freelancers who have basic knowledge of graphics and animation. It is an economical option of producing videos for marketing which can be performed even by amateurs.

• Infographics Videos

Presentation of information in a graphical format can be termed as Infographic or Graphic Information. The objective behind it is to present data which can be easily understood by people. It is one of the oldest forms of data representation used, especially in public environment such as traffic signals, weather forecasts, music scores etc. It is a very economical option when you large amounts of data to represent and you want to communicate the message quickly to the audience. It simplifies the data by creating patterns and relationships such as bar graphs, bar charts, Gantt charts, Pie charts etc. An added voice over enhances the quality of the video and makes it understandable. Basic knowledge of technology and computers is enough for making an Infographic video presentation. It can be easily performed by freelancers or developers in a small span of time. Business Intelligence Software or Adobe After Effects are suitable for such video presentations.

• Music-only presentation Videos

Experts claim that the easiest way to arouse interest is to invoke the maximum senses of the viewer. In case of Infographic or typography video, an element of music would appeal the viewers. Voiceover and music has the potential to enhance the visuals. A pleasant and soothing music that goes with the message influences the listeners emotionally and creates a positive impact. On the internet platform, you can use many copyright-free music audios as well as use several websites that offer such customized music. You can either hire freelancers or developers for adding music to your video presentations. Software such as After Effects always has an option to add music or narration.

• Testimonial Videos

Experts claim that the easiest way to arouse interest is to invoke the maximum senses of the viewer. In case of Infographic or typography video, an element of music Video Testimonial is a highly effective method to boost sales and gain popularity. Video testimonials from customers create a powerful impact on the minds of the viewers. Firstly, the videos are real and involve sharing of experiences. For this, you need to hire a video production team or it can be shot with the help of good HD Video camera. For a fast turnaround, video testimonials always have an edge over other kinds of videos. A little bit expensive but renders a long lasting impression. It can effectively influence the clients as they get deeper insights about the nature of your business.

• Experiential Videos

Experiential videos are popularly known as Positioning Videos specially to develop a brand image in the mind of customers. It deals with making connections and sharing emotions to maintain a customer relationship. To make an experiential video is painstaking and you need experts for this. You must hire an expert marketing professional and video developers who can create animations and messages that touch the hearts of the viewers. It needs adequate funds as it involves creativity, knowledge and intellect. The video should convey an emotional message. The videos should be aggressive to tap into the minds of the consumers. The video can be shot live or animated, hence needs software such as Photoshop, Maya, Cinema 3D, Adobe After Effects.

• Stop Motion Videos

Stop Motion is a cinematic process that makes static objects appear to move. The objects are manipulated basically as done in puppet animation or clay animation. The process involves breaking the motion of the figures into increments and film into one frame with the help of the software. Stop Motion is one of the simplest and fun animation techniques to make videos. It is definitely an economical option that creatively explains your startup idea. The job can be done by an animator who uses software for doing stop motion such as iMovie for Mac, Quick Pro, After Effects, Cinema 3D.

• Slide Show Presentations

Making presentations with Microsoft Power Point is the simplest and cheapest method to explain your startup idea. You can create animations, charts, images and different shapes all within the presentation to enhance the visual effect. Power Points are very user-friendly and require basic knowledge of computers. The presentation can be further enhanced with music and effective voiceover that sells your idea. To make it better, the presentation can be converted into a video with the help of software. The conversion software is also available online or you can use After Effects or iMovie for Mac.

• iPhone or iPad Videos

When it involves demonstration of technology, you can make a video of a widget or app working inside an iphone or ipad. It is a great idea to engage customers and create an interactive video. The method is very effective as it attracts and engages your audience. With the help of animation software such as After Effects, Maya or Cinema 3D, you can animate the video that works on an iPhone or iPad. It requires great animation skills and hence the developers need to have the skills to make such kind of a video. It is very effective especially when you explain how to use a particular technology or app.

What will you choose?
Any of the above video type has its own set of pros and cons. What startups and businesses must decide first is the kind of message that they intend to deliver with their video, and then choose an apt video type to create and promote. Regardless of which kind of video they choose to get done, creating and promoting an explainer video is like a shot of adrenaline to an organization, especially a new one, and helps them gain a foothold in their industry and create brand awareness.

Visual Connections is a premier Web Development, Advertising and Graphic Design Company based in Bangalore and has helped out numerous startups establish a unique brand identity of their own. We have produced explainer videos ranging from 2D, Corporate videos, Documentaries and more for a wide range of clients. To learn more, visit http://www.visualconnections.in/

Video Storytelling the Essential Guide for Business

There are different types of storytelling video content that can be used to broadcast a brand’s story. Before choosing one from the list, be sure to consider who your target audience is and identify the goals you want to reach in this marketing campaign. Here are six types of Video’s that are commonly used by many leading brands: 

1. Demo Videos 

This format can help brands explain how a product or service works. By highlighting how positively items can solve the target audiences’ issues, customers are influenced to make a purchase. 

2. Brand Videos 

These are best for building brand awareness and for appeal to target audiences. This format is used to convey the story of the brand or service, how they came to be, what their goal is, and what they do. 

3. Customer Testimonial Videos 

Testimonial Videos, ideally, feature actual consumers’ stories. By letting your best campaigner narrate their own personal journey with the brand or service, it creates a more genuine experience. Your video becomes more than just a marketing prop. 

4. Expert/Advice Videos 

This type of content can help brands or service establish authority in their respective industries. When you can get experts or thought leaders to convey how great your products or services are and why they are good in quality compare to others, audiences should be more trusting. These experts’ opinions might be able to turn possible customers into actual paying clients. 

5. Training/Education Videos 

Educational/Training videos help brands or services establish connections with their audiences. It should also get possible customers to engage more. This video format is best used for supplementing audiences’ knowledge perhaps about the industry or the products that are made, which should ultimately help them have a better grasp of your brand. 

6. Explainer Videos 

A fictional journey of the brand’s or a service core buyer character is the content that explainer videos convey. It is usually about how an issue is overcome by using the brand’s product or service. 

7. Live Videos 

Most social media hubs have a live video feature, this format should help brands or services save so much of their resources. Brand ambassadors or employees can be the main storytellers in this video format. They can share their experience, for instance, about growing up with the brand. Since these are broadcasted live video, potential customers can ask questions and the storytellers can respond real time.

How animation has never failed to grab attention

Do you ever amazed where animation came from and where is it headed. There is no archaeological journey needed, we will bring it to you. 

Well basically, animation is display of graphics in rapid succession to form a video. You click pictures or make paintings in successive movement and put them on slideshow at a suitable speed, that’s it. It’s so easy to understand but is it that easy to make? Animation has been a time consuming process even after the introduction of CGI-Computer Graphic Interface. It has mostly been successful in capturing attention because there is always something new happening to the technology. If we have a look at how animation has evolved from paper cut outs to CGI based animation we will realize that this field of entertainment always had something new to offer to the customers. 

In 1918 the first animated feature film El Apóstol was launched. It was an Argentine silent film made by Quirino Cristiani which we cannot watch today because its lost. 

In 1926 the German animated feature film The Adventures of Prince Achmed was made by Lotte Reiniger. It is the oldest animated feature film which is available today. Reiniger’s this film is silent and made with the help of paper cutouts. Her art style, which was similar to Ravana Chhaya and Chinese shadow puppet show, was different than other animators of her time and that made her stand out. By the way, that is a check with a queen. 

Meanwhile 1920s in USA, Walt Disney, probably the only animator you know (apologies if we just underestimated you) and his business partner Iwerks were struggling as animators. Disney’s Laugh-O-Grams could not provide him enough income and due to some affairs he ended up moving to Hollywood even though most of the cartoon industry was settled in New York. There, he was lucky to find a suitable distributor for Alice’s Wonderland. 

There was nothing that was stopping Disney now and his brain was craving for improvement and that attend to the production of the first sound and color animated feature film Snow White and the Seven Dwarfs in 1937.

These were not the only forms of animation. Stop motion animation existed and was being enjoyed too. The technique was basic. It was a series of graphics in succession of physical objects in the physical world. Toys and clay sculptures were used for this. 

The above gif is from Pingu, an example of stop motion clay animation. It was composed from 1986 to 2000 for Swiss television. Later its distribution got wide and that is why you might be familiar to it. Noot Noot. 

Things got even better when computer animation was introduced. Experimental clips and computer generated experimental graphics were produced and finally the first computer generated 3D animated movie was made by Pixar Animation Studios for Walt Disney Pictures in 1995. It was called Toy Story. Since then improvements and updates in CGI- Computer graphics Interface animation does not seem to have an end. Even minute details are being taken care of by big production houses for making it look as realistic as it can. 

Merida‘s hair in the movie Brave took approximately three years to look like it did. It turned out to be beautiful know? These drastic improvements in the technology are making us expect more and more from this technique and we might actually end up with totally generic animated works in future. Loads of studios today are involved in 3D animation including our organization Visual Connections.

Why Explainer Videos Work

An explainer video is a short, fun and instructional video that helps viewers known how a company’s product or service can help them.

They are not just instructional but also entertaining. However, why are a significant number of businesses rush to make explainer videos? Well because the effectiveness of these explainer videos in the ecommerce and retail space is well documented and their ability to advertise websites and apps. 

Video is conceivable the most powerful of all online media choices we have today for persuasion. Let us try taking a glance under the hood of explainer videos and why they work. 

2D/3D Animated Explainer Video production

They Grab Attention Quickly: In these day and age where quick satisfaction is the norm, reading walls of text can often be annoying to consumers and scares away potential consumers who want a quick understanding of what your product or service is about. A good animated explainer video is short, simple and uses straightforward language. The average user spends about 10-20 seconds on a site if there is no fascinating reason to stay longer. And the first ten seconds are critical for giving the user a reason to stay by clearly setting out your value position. Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention. And since video allows people to obtain more information in less time compared to reading, you get a great chance to win these critical 10 seconds and capture viewers’ attention. Video also increases average visit time to 2 minutes. 

They Express Your Information Clearly: Text can be complex since there are so many ways people can clarify what they read. Animated Explainer videos allow no room for theory and give promising users of your product or service information on the purpose of your product or service. Consumers are also more informed and would like to have a relationship with the product or service or brand. It is important that a consumer can put a face to your name. This is especially true for online businesses where the consumer will have little, if any contact with you directly. It also showcases your brands unique personality. Thereby allowing you to create a relationship with your customers. 

They Almost Market Themselves: Brands now choose to spread the word about their product or service through social signals. And explainer videos are not necessarily confined to your site. Video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. Videos are also 100% user friendly of any device, the added bonus to using these sites is that they are smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages, and people are more likely to share and watch videos on the internet than read plenty of text on a website. 

Infomercial is the new way to attract the attention of your viewers and to stay memorable in their minds when they are flooded by information every minute. A well-produced video for business with a solid script and engaging graphics can capture the attention of your visitors immediately. So what are you waiting for? If you have a product or service, you would like to draw attention to, then make a engaging animated explainer video.

Video Making Company Bangalore

It is common knowledge that video is one of the strongest mediums that gets through the masses and engages every sense. It brings in a vibrant experience in the mind of the viewer and stays. Visual Connections being one of the best video making company Bangalore makes the viewers respond to unparallel and effective impressions which are left on their minds.

It might be ad films, corporate videos, corporate films, AV films, promotional films, presentation films, corporate shows, video graphics, promos or documentaries; Visual Connections brings in perfection in every genre. Our success is consistent with our clients. It is their support and confidence in us that writes all our success stories.

We believes in extremely high quality imagery and the best production standards. This enables us to mould beautiful videos which can thrill audiences whatever maybe the platform, venue or kind of device. It is due to our clients that we are able mold and improve our craft.

Visual Connections is made up of some of the most creative and talented production and technical teams. The packaging of multiple services lets our team deliver on time projects, within budgets and the best part is it is done with a multi-platform base. Thus any kind of screen and the clients are satisfied.

Video editing in Bangalore is just another feather in Visual Connections cap. Any kind of video can be undertaken – testing, prototyping, retail solutions, multi-channel integration, and multi-platform content. Visual Connections can manage highly qualitative digital production with 3D, animation, visual effects, storytelling, and copy writing and so on. The team of Visual Connections can combine skill and passion along with the best of technologies.

Cutting edge videos for our customers with a hold on cost efficiency and accountability – our team only believes only in the best. Visual Connections also helps clients in marketing and conceptualizing their needs and requirements.

How VFX is used in movies?

You might have seen movies with great visual effects and heard people say “The visual effects were incredible!”, but what exactly are VFX and how do they work? In this post, I am going to give you a rough analysis of the possibilities that visual effects can offer, then we will go into more detail in the next posts. 

According to VEX Directory:
Visual effects - commonly shortened to Visual FX or VFX, is the concept used to describe any imagery created, or enhanced for a film or other moving media that cannot be adept during live action shooting. In other words, much of the art of VFX takes place in post-production, after primary image capture is complete. VFX can be added to live-action, captured through techniques such as matte painting, rear and front-screen projection, miniature or forced perspective sets, computer graphic objects, characters, and environments, compositing of images recorded in any number of ways. The recent explosion in digital tools that make perfect compositing, digital sets and fully computer-generated characters possible and accessible to moving image makers at all levels has made VFX a standard part of every moving image maker’s tool kit.

Wikipedia says:
“VFX involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be expensive or simply impossible to capture on film. VFX- Visual effects using computer generated imagery has recently become accessible to the Independent filmmaker with the introduction of affordable animation and compositing software.

So basically, anything that is difficult for movie then we use visual effects to achieve it. For example, aliens attacking the earth is impossible to movie so we use VFX for all the alien creatures to destroy the city. This is a very undoubtedly example of visual effects. A lot of time we use VFX in more subtle areas. For example, if there is a scene in the story that needs to be in another country, an imaginary location or a city in the future or past. It is just inefficiency to go to another country or build a set. VFX in these situation are really helpful.

A lot of visual effects examples will be discussed in the future posts. Here we just need to have a rough concept of what visual effects is about and why we use it for Movies. We hope you enjoyed this post and please feel free to leave us any comments and for more information visit us at www.visualconnections.in

The Advantages of Corporate Video Production

The main key to corporate video production for any brand is to explain a compelling story in a straight way. Here are some of the other benefit to using video for your business.

Fun Marketing

One of the biggest benefit to making corporate videos is that they are a fun way to visually showcase your product or service. It doesn't have to be dramatic advertising or a glossy Hollywood Production. In fact, corporate videos for sites work best when they focus more on product uses and industry trends than sales. Corporate Videos remind people that your company is run by people who share similar values and acceptance.

Explain Your Story

Corporate Videos let you explain your story in an interesting way. Part of the logic that video production can be very effective for any small or big businesses is that it gives you the opportunity to explain the benefits of your product without commercial pressure. While television and radio commercials are limited to 30 and 60 second spots, your corporate video is not subject to set those limitations. Although you can make your corporate video production as long as you like, it works best online if it's within five minutes.

Search Engines Favor Videos

If your video strategy is thoroughly documented and clean cut with a description and tags, if it provides solutions to what online visitors are searching for, then it will get you an high rankings in search engines. Even if you run a small business, by cornering a niche on YouTube you can build a genuine online following. YouTube is also a social media network, making it easy to engage with audience. Another great way to boost search engine rankings for videos is to use transcriptions. Posting your content in video and text formats helps to build your business as an industry expert.

Eyes Catching

Online video is much easier to watch than reading a book. As important as reading is, video is simply more likable and allows the viewer to relax. People like to watch videos partly because it doesn't require much effort, whereas reading is more like actual work. One thing videos can do better than a classroom is give the student control of the pace of absorbing content, leading to a better understanding and quicker learning object.

Creative Brand Awareness

What makes corporate video production so special is that it combines visuals with audio, simulating a real-life experience. Video can help make customers feel they have experienced a product even if they have never bought it. Out of all the different ways to build a brand, video is the most powerful because of its production capabilities. Marketing a video can help bring a brand to life by connecting it with other images that stick in the viewer’s memory. Another advantage to videos is that they can include music to help enhance the mood and intensity.

Opportunity for Call-to-Action

An effective corporate video marketing campaign should end with a strong call to action statement. Whoever is voicing the video should direct the viewer to visit the website to learn more information about the brand and product. If your information is well executed, then it can lead to countless conversions. Remember that hard sales pitches do not work well online since many people use the Internet to do their own research and avoid sales pitches.

Share on Social Media

One of the best reasons to engage in corporate video production is that it can be shared with your followers on social media. Social media is for business too. If the video is compelling enough, it can lead to shares, comments and discussions about your business. When people share your videos through social media, it is like free advertising you are getting your consumers to do your marketing for you! These days, many customers base purchases on recommendations from friends, which is why online reviews have become so effective to sales. Websites like Yelp.com have opened the information highway of customer opinion.

Customer Testimonials
A very influential way to let your visitor know what other consumers think about your product or service is to make a corporate video production of people giving testimonials about your product. Make sure you use prompt responses so that it doesn't appear to be staged. Let the most expressive and descriptive consumers tell your story for you and attract other potential consumers through online video.

Training/Education Videos
Since video can help further learning, your company can save money on training employees by making videos that teach them on their own time. Training videos are effective because they provide visual presentation that can be clearer than studying a manual. Employees can watch the video over and over until they retain the message.

As you can see, there are many ways to show and tell the stories of your product or service.

5 Ways Animation Video Can Generate Leads and Grow Your Business

3D animation lets you promote your product and it’s features in ways that have never been possible before. It also gives you the opportunity to launch your product on a number of different platforms at once. It can engage, message and entertain your consumers and ultimately boost your sales. 

Here are the top 5 ways that animation video can help you to improve your marketing techniques and grow your sales. 

#1 Open 24 Hours 

Animation allows you to advertise and sell your product online 24 hours a day, 365 days a year. Once you have created your animation video it can promote your product to your consumers all over the world whenever they want to see it. 

Animation video is able to explain your product clearly and simply, making it the ideal way to showcase it’s features tell people about it. No matter which side of the hemisphere your consumers are on, your animation is available for them to view whenever they want. How convenient it is! 

#2 Eye Conic 

A professional, bright, attractive page containing your animation video will draw far more attention. Which sounds better, reading an article describing a product, or watching an animation which shows you the product and its features? Probably the second choice right? 

You are not alone, in fact, people are 4 times more likely to watch a video about a product than they are to read an article about it. So naturally, when you have a 3D product animation on your website it’s more likely to attract and hold on to a consumer’s attention. Once people see your product and learn more about it they are more likely to buy it. Thus, increasing your sales.

#3 Share-ability 

YouTube and other social media platforms are excellent channels for promoting animation video. As most marketers are well known, social media is an crucial place to promote products. Using social media for marketing makes it easier to reach your target audience. 

With the help of animations video, you can create professional looking, engaging visual content which will catch the attention of your audience and make an impact. If your animation video is high quality and interesting enough people will share it too, spreading the reach of your product further. 

This not only helps to develop your sales but it also creates brand awareness among your followers. Plus, the more followers you gain on social media the more traffic you will get to your website. Which in turn means more sales. 

#4 Credibility 

Animation helps to increase your reliability among your consumers, both old and new. To grow your business and increase sales it’s not enough just to acquire new consumers, it’s equally crucial to retain your existing consumers too. 

Using a animation. By making an informative, instructional animation video you can give your consumers added value by showing them features of your product or services that they may not normally use. This helps to gain their trust in your company and your products/services. These videos increase your credibility among your consumers and benefit in the growth of your business. 

#5 Engaging 

Animation Video helps to connect your consumers. If you develop an interactive 3D product or service animation you can let your consumers connect with your products or services, it can also help you to attract your prospective customers. 

By showing audience, not just your product or service, but its features and functions in a 360 degree view you give them the chance to experience your product or service virtually as if it’s right in front of them. Your animation video can teach consumers about your product and make their experience more memorable, which both help to increase sales. 

It is safe to say, that in a world fill with competition the best way to grow your business is by animation video reaching out to your consumers. Product animation helps you to reach your consumers in an interactive, engaging and memorable way. It brings products to life in ways that images and text just cannot do and communicates clearly and briefly. 

Animation video is a perfect marketing tool for a wide range of companies in many different industries, as it can be used to promote, explain or demonstrate all kinds of products or services, no matter how complex they are. 

If that is not enough to assure you, here is a showreel of Visual Connections product animation in action, proving why animated video is the best form of content creation for your business no matter what field you are in.

How 3D animation can do wonders to your business communication?

Business communication is endure amazing change over the past few decades. Every organization is looking to be different and hence perceptive new technologies and new communication methods. Usage of animation is growing higher day by day in the corporate world. 

3D animation is quick becoming the go to method of video production for many different types of businesses. Most people have seen it used so accurately in children's movies, but now it's also used in commercials and other forms of corporate communication. Not just anyone can sit down at a computer and produce top notch 3D graphics, or any type of 3D video production.

It takes experience and knowledge to make characters and objects come to life, and if your business is interested in using computer generated images for any aspect of your business, it really makes sense to have professionals do the job. Just as with outsourcing any part of your business, authorize animation to a company that specializes in that sort of thing will help you realize all of the benefits that the technique brings.

May be the greatest benefit to using 3D animation for your business is that your message, your logo, your entire business kind of comes to life. Marketing is the most noticeable way that graphic animation can be used by a business. When normally immovable elements of your business can come to life when animated, it makes the whole information that much more engaging to the viewer. But animation does a lot more than bringing characters and logos to life to sell more products and services. Your business can use animated videos for training purposes, and to show how a product/Service or business operation works.

Using 3D animation video can give a complete outlook of the job that needs to be done, so the process or employee has a more understanding of what needs to be done, before he ever gets on the floor. This can cut down on any training disasters in the early stages. Animation can also demonstrate how to properly use a product or service to prospective consumers in the distribution network. This can fell on personal calls made by salespeople to expose what's new in the product line.

Whichever the software, computer generated animation uses motion to communicate a message, and the possibilities are basically never-ending. If you have enlisted the help of a professional service, you can always add as you go. Animated graphics enlarge sales point, trade show participation, and anything else where a firm information must be communicated to the public or another business. You will still need sound marketing principles and business practices to make your video work for you, but once everything is in place you are better to have it than not to have it. Adding 3D animation video to your corporate video production may be one of the more profitable business decisions you could make. 

In this fast growing world, you need to accomplish the benefit of using 3D animations video to gain upper hand against your competition. As more and more companies start using 3D animation video in their communication, the demand for professional 3D animators has also increased over the years. 

Here in India, Visual Connections has a world class 3D Animators, who can help you to get any top notch animation for your small or any big corporates. Look there demo reel here at https://www.youtube.com/watch?v=UkoG87LITPE

How Animation Video help in Education?

Animated videos are the transparent way to express your difficult ideas in a impressive way, and they are the best tools to enable educational and other kinds of institution to accomplish this goal. Animated videos can be more in imparting information to people in broadcasting and other public media. Using big story lines and catchy language in animated explainer videos, it is easy to convey important information to all viewers.

View Education Animated Video Pricing

Many are able to recall information easily when they have received it from the stories featured in animated videos. Stories have a special ability to deliver new ideas to everyone. Animated explainer videos can logically, efficiently, and evenly deliver ideas and information, because they are funny, anybody can remember them for a long time.

How do Animated Explainer Videos Works for Education?

Elements that make animated explainer videos successful for business can also be enforced to education. Many studies have found that retention of information is high after watching videos because the information is transmitted to the brain in auditory and visual forms. In a study that looked at only audio, people were able to memories half of the information provided, while in another study, they were able to retain 80% of visual information. In the case of videos containing both audio and visual graphics, studies have shown that the retention rate was 75%overall.

How Can Animated Explainer Videos be used for Education?

Campaigns: No matter what campaign you are promoting, the number of people connecting with your mission is important. When you are mostly dealing with story based ideas and reasoning, it is difficult to make people understand what you are really trying to accomplish and to connect people with the campaign. Animated explainer videos are the crucial way to make people aware of these kinds of problem and help them understand them quickly and efficiently.

Public Education: When you need to advertise information to the public about your educational proposals, animated explainer videos are the best and powerful way to manage this. These videos not only keep your audience engaged, but also productively deliver the message. Animated explainer videos can be posted across different social channels, integrated into your website, or in a presentation. You can expand your reach simply by sharing and moving videos on different kinds of media.

School: There is dispute about the efficiency of the current educational system. How much knowledge are students able to hold when it presented in text form? The technology in our educational system needs to expand in the same ways it has expanded in other fields. The classical ways of teaching do not work well when the information being conveyed is more complex than in the past. After listening to a lecture for a while, students might find it boring and difficult to maintain the necessary concentration.

Learning methods: Need to be more exciting and productive in order to keep the focus of students. Studies have shown that information delivered through stories and in visual form is more easily understood and memorable. Animated explainer educational videos not only allow students to hold information quickly, but are also facilitate teacher explanations.

It is amazing that we still remember the ethic of stories we became familiar with in childhood that were presented to us in visual form using cartoon animated explainer videos. We absolutely remember those animated videos, and this experience is what organizations are trying to accomplish in the current educational system. Organization are seeking prospects to whom they can market animated explainer educational videos, and they are also seeking producers to create these videos.

Businesses also need educational explainer videos to inform their clients of their future plans and their internal teams about systems, processes, and other major issues.

Employee/Staff Training: Animated explainer videos are more important for explaining organization policies and procedures to new employees/Staff. They are also the best way to explain a complex process to employees. Animated explainer videos can not only save time because of the fact that they are easy to understand, but also save money because they can be re-used for other employees in the future.

To make the students engage in the process of learning, you can use interactive training materials that grabs the attention of the students.

If you are looking to get a animated video for your Education or for your corporate company Visual Connections is a one stop solutions for your imagination to make it happen and to grow your business campaign any where in the world to attract your  audience. To known more about Visual Connections please visit at www.visualconnections.in 

How video marketing helps to grow your online business?

If you own an online store, there are three objective you need to keep in mind: 

1. Driving higher traffic

2. Helping your consumers buy more products online

3. Helping your customers buy regularly 

Reason #1: People love to spend their time on watching videos 

It’s probably no surprise to you that people spend a more time watching videos. According to Visual Connections, one third of online activity is spent watching videos online, which represents an average of 35.3 videos every month. It is simple to understand why people like videos more, videos are fun to watch and easy to understand. 

Since people are used to watch videos, Visual Connections found one in five costumers tend to lose interest in a company if it doesn’t feature any video on their website. What is more, nearly two thirds of customers say companies that use video know how to reach their audience. In other words, people observe companies which use videos to be more keen and interesting than those that don’t use it. 

Finally, it’s important to make your service or product videos load properly. Otherwise, users will leave your website if the video stalls while loading. 

Reason #2: Video drives higher organic traffic 

Organic traffic is one of the biggest drivers of visitors to any online store. Companies spend countless hours and dollars trying to get linked to high quality sites. Doing this can help stores increase the authority of their site, which in turn, help to increase their position in the search engine ranking. 

Finally, the number of organic traffic they receive. The higher the quality of a website in the top of Google search engine or any other search engine, the higher it can attract organic traffic. 

Google analyzes the quality of a site is through its bounce rate. Whenever a website drives its visitors away soon after they arrive on a site, Google terminate that website is low quality. Google doesn’t want low quality sites ranking in higher position, only websites that are able to keep their visitors for a good amount of time bear to rank higher. 

That’s why it is crucial for an online store to have a low bounce rate. If you can manage to reduce the bounce rate of your website, you will be able to drive higher organic traffic. 

Engaging your visitors with your video is one of the best ways to reduce your bounce rate. As you have seen, video has high levels of engagement. By using video, you should be able to make your site attract more organic traffic. 

Before you start using video, you must be able to analyze between two types of videos. Firstly, there are sales attract videos, which include consumer testimonials, product demos, and explainer promotional videos. They can work terrible, but only after a visitor is ready to make a purchase. 

Secondly, there are visitor engagement videos, which aim is to educate people and make them aware of your company and its product offerings. 

Reason #3: People use videos to know about the products 

As a business concentrate consumers, you are probably shocked but not very affected by the importance of video engagement. Sometime visitor may like videos, but how does that impact your business? You want visitor to think about your products and buy them, not just like and comment them. 

As it turns out, videos have a more impact in the sales process. The reason so many people like watching videos has a deep connections with the way video impacts, how they process and understand information. 

Reason #4: Video drives higher conversions and ROI 

Since video has a more impact in the sales process, it’s not a surprise to see it can also help you increase your conversion rate. This means, not only help visitor to be engage with your brand and learn more about your offerings, but it also helps them drag the connections and order your products. 

Following the previous insights, Adobe found online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers. Finally, the businesses who use video believe that it provides a good ROI. 

Reason #5: Marketers find video very compelling 

Customers/Visitors love videos and it can help you attract more traffic and get more leads. But what do marketers think about video? 

Actually, there is no surprise to see 87% of online marketers use video to grow their online businesses, while 88% say that video is “an crucial part” of their marketing techniques. 

If you are looking for a an video for your services or for your product, Visual Connections is here to help you. For more info please visit us at www.visualconnections.in