If you own an online store, there are three objective you need to keep in mind:
1. Driving higher traffic
2. Helping your consumers buy more products online
3. Helping your customers buy regularly
Reason #1: People love to spend their time on watching videos
It’s probably no surprise to you that people spend a more time watching videos. According to Visual Connections, one third of online activity is spent watching videos online, which represents an average of 35.3 videos every month. It is simple to understand why people like videos more, videos are fun to watch and easy to understand.
Since people are used to watch videos, Visual Connections found one in five costumers tend to lose interest in a company if it doesn’t feature any video on their website. What is more, nearly two thirds of customers say companies that use video know how to reach their audience. In other words, people observe companies which use videos to be more keen and interesting than those that don’t use it.
Finally, it’s important to make your service or product videos load properly. Otherwise, users will leave your website if the video stalls while loading.
Reason #2: Video drives higher organic traffic
Organic traffic is one of the biggest drivers of visitors to any online store. Companies spend countless hours and dollars trying to get linked to high quality sites. Doing this can help stores increase the authority of their site, which in turn, help to increase their position in the search engine ranking.
Finally, the number of organic traffic they receive. The higher the quality of a website in the top of Google search engine or any other search engine, the higher it can attract organic traffic.
Google analyzes the quality of a site is through its bounce rate. Whenever a website drives its visitors away soon after they arrive on a site, Google terminate that website is low quality. Google doesn’t want low quality sites ranking in higher position, only websites that are able to keep their visitors for a good amount of time bear to rank higher.
That’s why it is crucial for an online store to have a low bounce rate. If you can manage to reduce the bounce rate of your website, you will be able to drive higher organic traffic.
Engaging your visitors with your video is one of the best ways to reduce your bounce rate. As you have seen, video has high levels of engagement. By using video, you should be able to make your site attract more organic traffic.
Before you start using video, you must be able to analyze between two types of videos. Firstly, there are sales attract videos, which include consumer testimonials, product demos, and explainer promotional videos. They can work terrible, but only after a visitor is ready to make a purchase.
Secondly, there are visitor engagement videos, which aim is to educate people and make them aware of your company and its product offerings.
Reason #3: People use videos to know about the products
As a business concentrate consumers, you are probably shocked but not very affected by the importance of video engagement. Sometime visitor may like videos, but how does that impact your business? You want visitor to think about your products and buy them, not just like and comment them.
As it turns out, videos have a more impact in the sales process. The reason so many people like watching videos has a deep connections with the way video impacts, how they process and understand information.
Reason #4: Video drives higher conversions and ROI
Since video has a more impact in the sales process, it’s not a surprise to see it can also help you increase your conversion rate. This means, not only help visitor to be engage with your brand and learn more about your offerings, but it also helps them drag the connections and order your products.
Following the previous insights, Adobe found online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers. Finally, the businesses who use video believe that it provides a good ROI.
Reason #5: Marketers find video very compelling
Customers/Visitors love videos and it can help you attract more traffic and get more leads. But what do marketers think about video?
Actually, there is no surprise to see 87% of online marketers use video to grow their online businesses, while 88% say that video is “an crucial part” of their marketing techniques.
If you are looking for a an video for your services or for your product, Visual Connections is here to help you. For more info please visit us at www.visualconnections.in
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