Why Explainer Videos Work

An explainer video is a short, fun and instructional video that helps viewers known how a company’s product or service can help them.

They are not just instructional but also entertaining. However, why are a significant number of businesses rush to make explainer videos? Well because the effectiveness of these explainer videos in the ecommerce and retail space is well documented and their ability to advertise websites and apps. 

Video is conceivable the most powerful of all online media choices we have today for persuasion. Let us try taking a glance under the hood of explainer videos and why they work. 

2D/3D Animated Explainer Video production

They Grab Attention Quickly: In these day and age where quick satisfaction is the norm, reading walls of text can often be annoying to consumers and scares away potential consumers who want a quick understanding of what your product or service is about. A good animated explainer video is short, simple and uses straightforward language. The average user spends about 10-20 seconds on a site if there is no fascinating reason to stay longer. And the first ten seconds are critical for giving the user a reason to stay by clearly setting out your value position. Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention. And since video allows people to obtain more information in less time compared to reading, you get a great chance to win these critical 10 seconds and capture viewers’ attention. Video also increases average visit time to 2 minutes. 

They Express Your Information Clearly: Text can be complex since there are so many ways people can clarify what they read. Animated Explainer videos allow no room for theory and give promising users of your product or service information on the purpose of your product or service. Consumers are also more informed and would like to have a relationship with the product or service or brand. It is important that a consumer can put a face to your name. This is especially true for online businesses where the consumer will have little, if any contact with you directly. It also showcases your brands unique personality. Thereby allowing you to create a relationship with your customers. 

They Almost Market Themselves: Brands now choose to spread the word about their product or service through social signals. And explainer videos are not necessarily confined to your site. Video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. Videos are also 100% user friendly of any device, the added bonus to using these sites is that they are smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages, and people are more likely to share and watch videos on the internet than read plenty of text on a website. 

Infomercial is the new way to attract the attention of your viewers and to stay memorable in their minds when they are flooded by information every minute. A well-produced video for business with a solid script and engaging graphics can capture the attention of your visitors immediately. So what are you waiting for? If you have a product or service, you would like to draw attention to, then make a engaging animated explainer video.